Privacy & Data Protection Policy

1. Commitment to Customer Privacy

At WowShopper Motorsports ("WowShopper," "we," "us," or "our"), an Aiya Group company powered by Motorhelmets, we respect your privacy and are committed to safeguarding your personal data. This Privacy Policy details how we collect, process, protect, and handle your information when you visit WowShopper.com, use our vehicle fitment search, or make a purchase.

Zero Sale of Personal Data: We do not sell, rent, lease, or monetize your personal information to third-party data brokers or marketing lists under any circumstances.

2. Information We Collect

We collect only information necessary to provide powersports parts fulfillment, technical fitment services, and secure customer account administration:

• Contact & Delivery Information: Full legal name, shipping address, billing address, email address, and phone number provided during checkout or account registration.
• Payment Data (Tokenized): We utilize PCI-DSS Level 1 certified payment processing gateways. Your credit or debit card details are encrypted and tokenized directly by our payment processor; raw card numbers and CVV codes are never stored on WowShopper servers.
• Vehicle & Riding Profile: Saved vehicle make, model, submodel, and year preferences provided to filter compatible parts, as well as voluntary riding segment selections (street, track, off-road).
• Device & Telemetry Data: IP address, browser type, device resolution, operating system, referrer URL, and interaction timestamps. This data is utilized strictly for system diagnostics, load balancing, cyber defense, and fraud mitigation.

3. How We Use Your Information

Your personal information is used strictly for legitimate commercial and customer-support purposes:

• Processing, fulfilling, and delivering orders from our domestic warehouse facilities.
• Generating carrier dispatch notifications, package tracking numbers, and delivery updates.
• Providing technical fitment confirmation, part interchange assistance, and RMA return handling.
• Facilitating official manufacturer warranty claims and safety recalls.
• Defending against payment fraud, bot attacks, and automated security threats.
• Delivering VIP Rider Club promotions and product technical bulletins (only with explicit opt-in consent; users can unsubscribe at any time).

4. Information Sharing & Third-Party Service Providers

We share customer data only with trusted service partners required to execute essential e-commerce functions:

• Shipping & Logistics Carriers: Commercial parcel carriers (UPS, FedEx, USPS, freight couriers) receive shipping recipient names, delivery addresses, and phone numbers solely to route and deliver shipments.
• Payment Gateways: Encrypted payment token transmission to authorized processors for transaction authorization and fraud screening.
• Infrastructure & Security Partners: Cloud hosting, CDN routing, and Web Application Firewall (WAF) providers maintaining site availability and data encryption.
• Legal & Regulatory Authorities: We may disclose information if required to comply with a valid court order, subpoena, government regulation, or law enforcement investigation.

5. Cookies & Local Browser Storage

WowShopper uses first-party cookies and browser local storage to maintain session state, preserve your shopping cart contents across page visits, remember vehicle selector preferences, and record anonymous telemetry metrics. You can configure your browser to block or alert you about cookies; however, disabling essential cookies may impact checkout functionality.

6. California Consumer Privacy Rights (CCPA / CPRA Notice)

If you are a resident of the State of California, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information:

• Right to Know & Access: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you over the past 12 months.
• Right to Delete: You have the right to request deletion of personal information we have collected, subject to statutory exemptions (such as completing transactions, fulfilling warranty obligations, or complying with accounting/tax retention laws).
• Right to Correct: You have the right to request correction of inaccurate personal information maintained in your profile.
• Right to Opt-Out of Sale or Sharing: WowShopper does not sell or share personal information for cross-context behavioral advertising.
• Right to Non-Discrimination: We will never deny services, charge different prices, or provide a lower quality of service because you exercised any of your privacy rights.

To exercise any of these rights, please email our Data Protection team at privacy@wowshopper.com or call us toll-free at 1-800-288-0640. We verify all requests using your email address and recent order history to protect your identity.

7. Data Security & Encryption Standards

All communications between your device and WowShopper are encrypted using 256-bit Transport Layer Security (TLS 1.3/SSL). We enforce strict HTTP Strict Transport Security (HSTS), Content Security Policies (CSP), and automated rate-limiting across our API endpoints. Internal access to customer records is restricted to authorized personnel who require access to perform order processing and technical support duties.

8. Children's Online Privacy Protection (COPPA)

Our website, motorcycle catalog, and services are directed to adult consumers and licensed vehicle operators aged 16 and older. We do not knowingly solicit or collect personal information from individuals under the age of 13. If we discover that personal information has been collected from a child under 13 without verified parental consent, we will promptly delete that information from our servers.